James+James
Furnishing exceptional creative.
A Full-Funnel Strategy to Solve Dwindling Interest.
James+James, a high-end custom furniture maker, experienced challenges scaling their direct-to-consumer business following the surge in demand during COVID-19. Despite their reputation for exceptional quality, new customer interest dwindled — in no small part due to outdated creative and diminishing returns on digital campaigns. The nature of their product, with its high cost and long lead times, made influencer seeding and UGC creation especially difficult. Our solution: an optimized three-pillar rethink.
A Full-Funnel Strategy to Solve Dwindling Interest.
James+James, a high-end custom furniture maker, experienced challenges scaling their direct-to-consumer business following the surge in demand during COVID-19. Despite their reputation for exceptional quality, new customer interest dwindled — in no small part due to outdated creative and diminishing returns on digital campaigns. The nature of their product, with its high cost and long lead times, made influencer seeding and UGC creation especially difficult. Our solution: an optimized three-pillar rethink.
Thumb-Stopping Creative to Boost Engagement.
Brand Knew produced over a dozen high-performing new creative pieces each month, blending UGC and premium product visuals to highlight James+James’ category excellence. The result: a whopping 188% bump in Thumb-Stop Ratio, underscoring just how well the new creative captured viewer attention. We also employed strategic collaborations with prior customers with strong followings for effective UGC, increasing its Hold Rate by 144% — a solid indicator of deeper user engagement across the board. By locking in a CGI partner, we amplified these results even further, building pivotal video content that mirrored real-life environments while preserving authenticity — all while showcasing the brand’s unique selling points.
Cutting Spend (Without Compromising Sales).
We fine-tuned James+James’ digital funnel to boost conversions and maximize cost efficiency. Over the course of our campaign, both ad spend and Cost-Per-Acquisition (CPA) metrics shrank considerably. By carefully tracking user behavior from initial engagement to final purchase, we optimized every single touchpoint along the customer journey. Our biggest win: maintaining healthy sales volume, even after drastically lowering spend.
A Customer Journey Overhaul for Better Conversion.
We ran the entire sales funnel — from ad clicks to final purchase — through a massive overhaul to ensure that creative would resonate with customers at every stage of their experience. Our campaigns didn’t just drive traffic; they were designed to convert that traffic into loyal customers. We revamped product detail pages (PDPs), redesigned the website, and updated messaging across the board to align with James+James’ uncompromising aesthetic and values.
A Customer Journey Overhaul for Better Conversion.
We ran the entire sales funnel — from ad clicks to final purchase — through a massive overhaul to ensure that creative would resonate with customers at every stage of their experience. Our campaigns didn’t just drive traffic; they were designed to convert that traffic into loyal customers. We revamped product detail pages (PDPs), redesigned the website, and updated messaging across the board to align with James+James’ uncompromising aesthetic and values.
Securing a Clear Path to Much Bigger Growth.
By balancing creative production and paid media optimization, we successfully scaled James+James’ digital presence while remaining faithful to its identity. Through our partnership, James+James not only scaled its online sales but also forged deeper customer engagement without neglecting cost efficiency. Our hypothesis of blending creativity with data-driven strategy proved integral to the future of James+James, which is now better equipped — and better positioned — for sustainable growth.
