Bubble
Formulated for results.
Beyond the Shelf.
Bubble Skincare quickly built something most brands spend many years trying to achieve—products people genuinely love, a dedicated and loyal fanbase, and incredibly strong retail distribution.
As the brand continued to grow, a new opportunity came into focus. The next step was to translate that momentum into a high-performing, scalable direct-to-consumer channel.
With products widely available in-store, DTC had to establish a clear and differentiated angle within the business. The objective was not simply to drive traffic, but to create a compelling reason to buy direct, while maintaining efficiency at scale.
The opportunity was bigger than just a new channel, it was a chance to build something the brand would own directly, iterate on and grow on its own terms.
The Right Consultation.
The focus on direct-to-consumer efforts started with a deep study of which audiences were already effectively converting to customers, and extended to what kind of creative was resonating to different audiences.
While the brand speaks incredibly well to younger demos, purchasers interestingly skewed older, often buying for someone else. That informed how we recommended approaching fresh creative.
It was clear from the onset that the best-performing ads transcended trends or content that was temporarily effective simply because of timely cultural commentary. Creative that proved worthy of leaning into, authentically reflected the Bubble product: an easy, high-value purchase of a high quality good. Bundle offerings, conveying exclusivity, and clear product storytelling, consistently outperformed alternative forms of creative, especially when offering users compelling reasons to buy direct.
The Right Consultation.
The focus on direct-to-consumer efforts started with a deep study of which audiences were already effectively converting to customers, and extended to what kind of creative was resonating to different audiences.
While the brand speaks incredibly well to younger demos, purchasers interestingly skewed older, often buying for someone else. That informed how we recommended approaching fresh creative.
It was clear from the onset that the best-performing ads transcended trends or content that was temporarily effective simply because of timely cultural commentary. Creative that proved worthy of leaning into, authentically reflected the Bubble product: an easy, high-value purchase of a high quality good. Bundle offerings, conveying exclusivity, and clear product storytelling, consistently outperformed alternative forms of creative, especially when offering users compelling reasons to buy direct.
Creative is the Active Ingredient.
The account was recalibrated around one core belief: Creative is the most powerful driver of performance.
We moved beyond single-product offerings and introduced bundle-driven moments and DTC-exclusive offers designed to increase urgency and average order value.
At the same time, we structured the account to support full-funnel growth—aligning prospecting, remarketing, and retention with creative designed for each stage of intent.
This gave platforms the signals needed to identify and scale high-value audiences.
From there, growth became a function of testing and iteration.
Layered For Results.
Creative was conceived for the feed.
Short-form, native-style videos anchored the account, supported by product-first visuals, clear messaging, and strong calls-to-action. Testing at scale revealed exactly which creative drove results. A creative flywheel built around specific thresholds became the engine behind sustained performance.
Expanding beyond video with statics, influencer content, and bundle-driven concepts, helped broaden reach and stabilize performance.
What a Good Routine Delivers.
As the new system took hold, performance followed in tow.
CPA dropped by more than a third during peak periods, establishing DTC as a profitable growth channel in its own right. Even outside of promotional windows, the account kept delivering, proving the system was built to perform, not just to react.
What a Good Routine Delivers.
As the new system took hold, performance followed in tow.
CPA dropped by more than a third during peak periods, establishing DTC as a profitable growth channel in its own right. Even outside of promotional windows, the account kept delivering, proving the system was built to perform, not just to react.
An Engine with Consistent Glow.
What emerged was a more structured path to performance.
By aligning creative, structure, and strategy, DTC became a dependable growth engine that amplified Bubble Skincare’s overall business.
The result was a growth engine built not for a single moment of performance, but for sustained, measurable growth that compounded over time and gave the brand a DTC channel it could depend on.
