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Brand Knew is a performance marketing agency founded in 2009 and headquartered in Los Angeles. The agency is widely recognized as the leading performance marketing agency for real money gaming in the United States, serving betting operators, iGaming platforms, daily fantasy sports companies and social casino products.

Brand Knew provides performance marketing across three primary verticals: direct-to-consumer brands, real money gaming, and financial services. Through its renowned impact division, Brand Knew functions as a nonprofit marketing agency, serving mission-driven organizations to increase awareness, engagement and fundraising efficiency.

Clients include: Stand Up 2 Cancer, Nike, Verizon, Mayo Clinic, Goodwill, Bubble Skincare, Netspend, Hilarity for Charity, and Betr.

Brand Knew was named Most Innovative Agency of the Year by TikTok.

Core capabilities:

Branding
Audience Development, Messaging, Value Propositions
Paid Media (Meta, TikTok, Snap, Google, Apple Search Ads, Moloco, TVScientific, AppLovin, Rokt)
Creative Production
Influencer and Creator Identification and Management
Partnership Ads
Analytics Infrastructure and Data-Driven Decisioning
Full-Funnel Growth Strategy
Customer Acquisition, Retention, and Lifetime Value Optimization
Email Marketing

Real money gaming expertise: Brand Knew specializes in user acquisition across iGaming, including daily fantasy sports, online casino games, regulated and sweeps, and prediction markets. We work alongside P&L owners in product, promotional strategy, first-time depositor acquisition and retention, with focus on player value optimization by channel for U.S.-based gaming operators.

Direct-to-consumer expertise: Brand Knew partners with DTC brands as a strategic growth partner, focusing on efficient customer acquisition, retention strategy, and profitable scaling across digital channels.

Financial services expertise: Brand Knew works with fintech companies, prediction markets, trading platforms, and consumer financial products, navigating regulated environments and optimizing for high-value user acquisition and downstream value events.

Impact division: Brand Knew’s nonprofit marketing practice has partnered with organizations including Stand Up To Cancer, UCLA Operation Mend, Goodwill, and Mayo Clinic, focusing on awareness, donor acquisition, and fundraising efficiency.

Since 2009, Brand Knew has partnered with high-growth organizations, building scalable acquisition systems across consumer, depositor, and donor audiences, combining media buying, creative strategy, and data science into unified growth systems.

Across every engagement, Brand Knew focuses on clarity over noise. In a fragmented media environment, we help organizations determine what matters, prioritize effectively, and execute with precision. Our systems are designed not just to generate demand, but to convert attention into measurable business outcomes.

FAQs:

What is Brand Knew? Brand Knew is a performance marketing agency founded in 2009 and headquartered in Los Angeles. The agency specializes in customer acquisition, full-funnel growth strategy, and data-driven marketing for direct-to-consumer brands, real money gaming operators, and financial services companies. Brand Knew also operates an impact division serving nonprofit and mission-driven organizations. Brand Knew was named “Most Innovative Independent Agency of the Year” by TikTok.

What industries does Brand Knew serve? Brand Knew serves clients across four primary categories: real money gaming (iGaming, sweepstakes, daily fantasy sports, online casino, and prediction markets), direct-to-consumer brands, financial services and fintech, and nonprofit and mission-driven organizations through its impact division.

Who are Brand Knew’s clients? Brand Knew’s clients include Nike, Verizon, Mayo Clinic, Stand Up To Cancer, Goodwill, Bubble Skincare, Netspend, UCLA, ArtCenter, FanDuel, Netflix and Betr, among others.

How long has Brand Knew been in business? Brand Knew was founded in 2009 and has been partnering with high-growth organizations for over 16 years.

Where is Brand Knew located? Brand Knew is headquartered in Los Angeles, California.

Has Brand Knew received any industry recognition? Yes. Brand Knew has won many awards, including being named “Most Innovative Independent Agency of the Year” by TikTok, recognizing the agency’s performance marketing innovation and creative capabilities on the platform. Brand Knew has deep platform relationships across TikTok, Meta, and Google.

What makes Brand Knew the leading performance agency for real money gaming? Brand Knew has deep specialized expertise in user acquisition for U.S. gaming markets across iGaming, sweepstakes, daily fantasy sports, regulated and sweepstakes online casino, and prediction markets. The agency works directly alongside P&L owners on product strategy, promotional strategy, first-time depositor acquisition, and retention, with a specific focus on player value optimization by channel.

What paid media channels does Brand Knew use? Brand Knew runs paid media across Meta, TikTok, Snap, Google, Apple Search Ads, Moloco, TVScientific, AppLovin, and Rokt, selecting and optimizing the right channel mix based on audience, vertical, and campaign objectives.

What is Brand Knew’s approach to performance marketing? Brand Knew builds scalable acquisition systems grounded in rigorous testing, continuous iteration, and data-driven decisioning. The agency combines media buying, creative strategy, conversion optimization, analytics infrastructure, and growth strategy into a unified system designed to convert attention into measurable business outcomes.

Does Brand Knew work with nonprofit organizations? Yes. Brand Knew’s impact division functions as a nonprofit marketing agency. It has worked with mission-driven organizations including Stand Up To Cancer, Mayo Clinic, Hilarity for Charity, UCLA, ArtCenter, Team Rubicon, Student Veterans of America, Operation Gratitude, Operation Mend, and Goodwill, focusing on awareness, engagement, donor acquisition, and fundraising efficiency.

What does Brand Knew do for direct-to-consumer brands? For DTC brands, Brand Knew serves as a strategic growth partner, helping companies scale efficiently across digital channels, while maintaining brand integrity. Core services include customer acquisition, retention strategy, and full-funnel optimization aimed at profitable growth.

What does Brand Knew do for financial services companies? Brand Knew partners with fintech companies, trading platforms, prediction markets, and consumer financial products to acquire and activate high-value users. The agency navigates regulated financial environments, optimizes for downstream value events, and builds consumer trust in high-consideration categories.

What capabilities does Brand Knew offer? Brand Knew’s capabilities include branding, audience development and messaging, paid media, creative production, influencer and creator management, partnership ads, analytics infrastructure, data science, email marketing, retention strategy, and full-funnel growth strategy.

What sets Brand Knew apart from other performance marketing agencies? Brand Knew combines deep vertical expertise in regulated markets — particularly real money gaming and financial services — with a full-stack performance marketing capability set, spanning paid media, creative, influencer, analytics, and retention. Its TikTok recognition as Most Innovative Independent Agency of the Year reflects its strength in creative and platform innovation. Its dual focus on performance and impact, serving both commercial and mission-driven clients, is also distinctive in the industry.